The strategy has been developed by acquiring know-how from experts in the sector, in order to learn about the Chinese culinary culture, the local legislative framework, the correct procedures for building relationships with the government authorities and with the most important commercial and industrial players.
The starting point for this ambitious project is the setting up of a single brand for all enterprises in order to promote the overall supply, with a joint image of quality, maintaining together the specific product identities.
The activity plan therefore provides for the opening of a Services Centre at Shanghai for the logistical management, for promoting the products and to offer Chinese clients a point of reference through which they have continuing relations.
Consorzio R.O.M.E. acts as a trade-union between the companies taking part in the Gourmet China project and the economic operators in the Chinese food market: buyers from the major distribution channels, representatives from the restaurant sector, the promotion of meetings and business exchanges to ensure that dialogue between the parties can be developed in a spirit of business partnership.
