MEDICAL BRASIL BY R.O.M.E.

Electromedical: excellence trademarked Lazio.

In Europe, Italy plays a major role in Electromedical Equipment, with companies active in all the principal sectors. Among the most active geographical areas is Lazio, where companies operate who are recognised for their excellence and innovation, as well as for their continual research activity and their awareness in relation to commercial policies and marketing activities. They are companies which, thanks to the quality of their products and backup services, have succeeded in competing with brands that are more orientated toward low cost, demonstrating a strong competitive capacity also in other countries, with significant penetration of the US, Chinese and Indian markets.

R.O.M.E., the Federlazio Association for the promotion of Lazio companies in foreign countries, is organizing Medical Brasil. The mission constitutes a new and important initiative by R.O.M.E. to provide support for member companies in developing their activities and to help them exploit the opportunities offered by the globalisation of markets, thereby contributing towards the Region’s economic development, in line with Federlazio’s institutional mission.

Brazil has been chosen for specific reasons.

• High number of hospitals and clinics requiring equipment of the latest generation.
  
• Public projects and investment in health.
  
• Competitiveness of Italian products on the local market.
  

Produced with the support of Lazio Regional Authority and Sviluppo Lazio.