AN IMPORTANT NEW PLAYER IN THE ELECTROMEDICAL SECTOR.

Objective

• To create a single major Italian presence as a protagonist in the Brazilian electromedical market.
  

Strategy

• Presentation in the form of an association of Lazio companies which until now have been active abroad only on an individual basis: a single brand which will include all medical devices made in Italy – a variety of products and services which will certainly be more appealing for the foreign buyer, thanks to its variety and a complete offer for the operational needs of an entire hospital.
  

Brazil is the first testing ground for this project. If it is successful, it is intended to repeat the same format in other countries.